Product Description
ENJOY THE HIGH PROFITS AND THRILL OF STAGING LUXURIOUS HOMES! Maximize your earnings. Garner clients who own multiple homes. Work for a higher hourly fee. Let’s face it. It takes just about as much time to work on a middle class or lower class home as it does to work on a high end home or mansion – and the chances of being paid a lot more are greatly enhanced. So why is it that most home stagers avoid soliciting the weathier sellers in their area? Could it be they d… More >>
I’ve been amazed at the depth of expertise I’ve found in the books by Barbara Jennings. I not only understand the mindset of wealthy people better, I feel a lot more confident in seeking them out as clients. I’ve already followed some of the advice in the book and landed two projects for executive homes in my area. I’m quite certain it would not have happened prior to reading this book. This author’s writing style is just to my liking. She explains things so you can easily understand her points and she comes across as a good friend or mentor. The subject of the book is quite simple: stage homes for wealthy people and make more money. Finding people who are wealthy is just one hurdle. Just because someone looks wealthy, or drives a fancy car, or lives in a wealthy neighborhood, isn’t what counts. Lots of so-called wealthy people are strapped and leveraged to the point they don’t have any disposable income. So the real target market lies hidden – those people who live modestly but who have large portfolios and savings accounts. That’s where the real dollars lie waiting to be tapped. I learned not to be afraid of reaching out to people who have been more successful than me and see myself as their equal anyway. The book has given me confidence and should be a real treasure for anyone who gets it.
Rating: 5 / 5
STAGING LUXURIOUS HOMES is for real estate agents and home stagers seeking to attract and serve affluent clients – and for owners of affluent homes seeking to assess a sales proposal. Chapters cover making professional presentations to prospective clients, defining personal style, and more – business libraries will find this key. Also perfect for any library catering to real estate agents or homeowners seeking in-depth understanding of the home staging process.
Rating: 5 / 5
This book tackles the subject of running a home staging business from the unique perspective of targeting owners of luxury homes and the real estate agents who represent wealthy clients, and it does a great job of breaking it all down for the reader in easy to understand terms. It is explained that wealthier clients have a mindset that is completely different from regular consumers and that they have to be approached in the right manner and at the right time. I was surprised to discover that my view of what defines a wealthy client was typical but not necessarily the right view. I highly prize the list of national organizations where the upper echelon of society hang out, and the instructions on how to tap into the market in easy, comfortable ways. The author’s suggestions made a lot of sense to me and have given me a whole new mindset of how I can increase my clientele in the future to take better advantage of the buying power of the wealthy. I will refer to this book often as there is so much packed into it I’m sure I won’t remember it all. I do recommend it to anyone wanting to break into the affluent market.
Rating: 5 / 5